enterprise spirit

Corporate spirit refers to the spiritual demeanor of a group of members formed by a company based on its specific nature, tasks, objectives, era requirements, and development direction, and carefully cultivated.

 The corporate spirit should be reflected through conscious practical activities of all employees in the enterprise. Therefore, it is also the externalization of the ideological consciousness and enterprising psychology of enterprise employees.

The corporate spirit is the core of corporate culture and plays a dominant role in the entire corporate culture. The corporate spirit is based on values and driven by value goals, playing a decisive role in the business philosophy, management system, moral standards, group consciousness, and corporate image. It can be said that the corporate spirit is the soul of a company.

The corporate spirit is usually expressed in language that is both philosophical and concise, making it easy for employees to remember and constantly use to motivate themselves; It is also convenient for external promotion and can easily form impressions in people's minds, thus forming a distinctive corporate image in society. The spirit of "a bundle of fire" in Wangfujing Department Store is to illuminate and warm every heart with the light and heat of the people in the building, and its essence is dedication and service; The spirit of "seeking truth and striving" in Xidan Shopping Mall reflects the core values of seeking truth and the business style of sincerity, trustworthiness, and exploration and progress.

Corporate ethics

Corporate ethics refers to the sum of behavioral norms that regulate the relationships between a company and other companies, between a company and its customers, and among internal employees. It evaluates and regulates enterprises from the perspective of ethical relationships, using moral categories such as good and evil, public and private, honor and disgrace, honesty and hypocrisy as standards.

Corporate ethics, unlike legal and institutional norms, do not have the same mandatory and binding force, but have a positive demonstration effect and strong infectivity. When recognized and accepted by people, they have the power of self-restraint. Therefore, it has a wider adaptability and is an important means of constraining the behavior of enterprises and employees. The reason why the Chinese time-honored brand Tongrentang Pharmacy has been thriving for more than 300 years is that it integrates the excellent traditional virtues of the Chinese nation into the production and operation process of the enterprise, forming a professional ethics with industry characteristics, namely "helping the world to nourish oneself, striving for excellence, treating children and the elderly equally, and treating colleagues equally".

group consciousness

A group is an organization, and group consciousness refers to the collective concept of its members. Group consciousness is an important psychological factor in the formation of internal cohesion within a company. The formation of corporate group consciousness enables each employee of the enterprise to view their work and behavior as an integral part of achieving corporate goals, making them proud of themselves as members of the enterprise, and generating a sense of honor for the achievements of the enterprise, thus viewing the enterprise as a community and belonging to their own interests. Therefore, they will strive to achieve the goals of the enterprise and consciously overcome behaviors that are inconsistent with achieving the enterprise goals.

corporate image

Corporate image is the overall impression of a company that is recognized by consumers and the public through external characteristics and operational strength. The image of a company expressed by external features is called the surface image, such as signs, storefronts, logos, advertisements, trademarks, clothing, business environment, etc., all of which give people an intuitive feeling and are easy to form an impression; The image displayed through business strength is called deep image, which is the concentrated reflection of internal factors of the enterprise, such as personnel quality, production and operation ability, management level, capital strength, product quality, etc. Surface image is based on deep image, without this foundation, surface image is false and cannot be maintained for a long time. The surface image of a circulation enterprise is particularly important because it mainly deals with goods and services, and has more contact with customers. However, this does not mean that the deep image can be placed in a secondary position. Beijing Xidan Shopping Mall has established a corporate image of serving customers wholeheartedly with the principles of "honesty, heartfelt empathy, honest delivery, and sincere service". This service is based on a beautiful shopping environment, reliable product quality, and solid pricing. With a strong material foundation and business strength as the guarantee of high-quality service, it achieves a combination of surface image and deep image, winning the trust of customers.

The corporate image also includes a visual identification system for the corporate image, such as the VIS system, which is a visual symbol for the company's external promotion. It is one of the channels for society to introduce the visual perception of the company and also a symbol of whether the company has entered modern management.